ChatGPT: A Disruptive Innovation or A Bubble Set to Burst?

ChatGPT: A Disruptive Innovation or A Bubble Set to Burst?
Case Code: ITSY138
Case Length: 13 Pages
Period: 2018-2023
Pub Date: 2024
Teaching Note: Available
Price: Rs.500
Organization: OpenAI
Industry:
Countries: United States
Themes: Information Systems, Innovation, Ethics in Information Technology,Disruption
ChatGPT: A Disruptive Innovation or A Bubble Set to Burst?
Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

US based Artificial Intelligence (AI) research and deployment company OpenAI’s flagship AI-powered service ChatGPT, capable of generating human-like responses based on a given text input, rose to immense popularity following its launch in November 2022. However, barely seven months later, it began witnessing a decline in website traffic and number of unique visitors. According to Similarweb, an analytics firm, globally, the desktop and mobile traffic to the ChatGPT website decreased by 9.7% in June 2023 compared to May 2023, while the number of unique visitors to the website dropped by 5.7%, indicating a drop in usage and interest in ChatGPT..

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